Complete brand identity for a Tuscan organic olive oil producer
Year
2026
What we made
Brand strategy
Visual Identity
Client
Azienda Agricola Aparo Von Flüe
Area
Agriculture
Overview
Casa Rosa is a podere in Tuscany producing organic olive oil, soap, and natural cosmetics. The land is worked with care: clean soil, air, and water; everything that comes from it carries that same integrity.
The project encompasses the complete branding strategy and visual identity, from concept to execution.
The founder’s name means “beekeeper” in Italian; a detail that became the identity’s symbol and quiet heart. The bee was chosen as the central mark, bringing the person behind the brand into the identity itself, connecting name, land, and purpose. Colours and visual language were drawn directly from the Tuscan landscape as it is.
The same oil becomes soap and cosmetics, made with nothing more than simple, natural ingredients.
Casa Rosa is a small, rooted, deeply personal venture: the visual language had to carry that same honesty and quiet intention.
Dove l'olio buono fa la differenza.
Good oil changes everything. Behind the campaign title where good oil makes the difference is a simple truth known to anyone who has ever cooked an Italian meal: the right olive oil brings out the best in every dish, especially the simplest ones. A bruschetta, a soup, a plate of legumes: the simplest things are often the most extraordinary.
